Just an update to let you know we are nearly finalized for speakers for ACCELERATE 2013 and we hope to have the complete list published next week. We are delighted that some of the best known brands in Financial Services, Retail, Technology, and Business will be joining us this year … and we have a very special surprise as well.
Sign up to join us at ACCELERATE 2013 today and don’t be left out!
Kevin Willeitner has long been recognized as a Report Builder expert and wrote the Report Builder chapter of Adam Greco’s book The Adobe SiteCatalyst Handbook. This ReportBuilder training will provide attendees an intimate knowledge of ReportBuilder’s functionality as well as the Excel skills needed to take full advantage of Report Builder’s most advanced features.
During this training students will gain a working experience in how to:
Kevin Willeitner has worked with Discover for 6 years, acted as the Discover Subject Matter Expert at Adobe, and has presented on Discover at conferences. During this training students will gain hands-on experience with Discover and will learn how your company can super-charge their analysis capabilities beyond SiteCatalyst. This session will give you a practical understanding of how Discover works and you will learn the tricks necessary to get the most out of the tool.
During this session we will cover the following topics and more:
During this half-day session, Web Analytics Demystified Partner Michele Kiss will share best practices for developing a world-class analytics practice, including recruiting, training and structuring a team, communication and presentation methods and hands-on tips and tricks. If you are challenged with developing, hiring, and managing web analytics teams of any size, this class if for you!
Key topics will include:
Brian Hawkins will cover the full range of requirements for testing, optimization, and personalization in the Enterprise. Everything from the basics (implementation), approaches to test design, profiling, segmentation, and targeting will be covered. Integrations with third party tool sets will also be covered.
Participants in this course will receive optimization best practices that they can apply to organization no matter what testing platform is being used. Participants will walk away with a list of action items that will allow them to make a big impact on their optimization efforts.
Adobe SiteCatalyst, while being an extremely powerful web analytics tool, can be challenging to master. It is not uncommon for organizations using SiteCatalyst to only take advantage of 30%-40% of its functionality. If you would like your organization to get the most out its investment in Adobe SiteCatalyst, this “Top Gun” training class is for you. Unlike other training classes that cover the basics about how to configure Adobe SiteCatalyst, this one-day advanced class digs deeper into features you already know and also covers many features that you may not have used.
Over the past ten years, Adam Greco (“Omni-Man”) has worked on more SiteCatalyst implementations than almost anyone else and helped clients push SiteCatalyst to its limits. In this “Top Gun” class, Mr. Greco will share tips, tricks and real-world examples of how you can apply SiteCatalyst to your organization in new and creative ways. If you are a SiteCatalyst user, you have probably read his blog, but now, for the first time ever, you can learn about SiteCatalyst from the “Omni-Man” himself.
Note: This course is not intended for beginners, but rather for those who feel they have a good grasp on the basics of Adobe SiteCatalyst.
Here’s what past attendees have to say about this workshop:
“Well eMetrics Boston is over and I have to say the best part was the TopGun session by Adam Greco, in a word awesome! It was a fast-paced training session that packed a punch! He presented so much great information that I can actually bring back to the folks in the office and come up with a plan to kick up our implementation a notch or two. Thanks to Adam for the most power packed training I’ve been to in years!”
- Ellen Cadoret, Manager, Web Analytics at Bose Corporation
“I attended Adam Greco’s “Top Gun” SiteCatalyst training and found it to be the best money I’ve ever spent on a training. It is not beginner’s training – it teaches you how to get the most out of your investment in SiteCatalyst by leveraging little-known features, or use features creatively, for the maximum benefit. I plan to send my team, as well as our developers, to this in the future, and would highly recommend it to others.”
- Michele Kiss, Partner at Web Analytics Demystified
“I just attended Adam’s Site Catalyst Top Gun course in Boston. It was excellent, to say the least. I have been using Site Catalyst for almost five years and was amazed how much I learned. He not only teaches you about the hidden functionality within Site Catalyst that so few people know how to tap in to, he also helps broaden the mind of the analyst to utilize the tool in inventive ways. I recommend it to all Site Catalyst users. Adam’s class put me on the inside track and opened up so many new avenues for reporting that I can begin to apply immediately. It is a MUST and I intend to recommend it to all of my colleagues.”
- Ryan Lynch, Web Analytics Manager at LD Products
“I attended Adam’s “Top Gun” SiteCatalyst training and it was absolutely worth my cross-country trip from the San Francisco Bay area. He provided many critical and creative thinking exercises around how to approach business problems with an inquisitive mind and the tools to ask the right questions first, instead of using a reactive approach with the SiteCatalyst tool. I highly recommend this workshop to any level of Analyst and even Web Developers. It will only grow your knowledge of the tool.”
- Stewart Alaniz, Sr. Solutions Consultant at Keystone Solutions
ACCELERATE - Boston, October 2012
ACCELERATE - Chicago, April 2012
ACCELERATE - San Francisco, November 2011
Web Analytics is like Basketball - Ten Tips in Twenty Minutes from Eric T. Peterson at ACCELERATE Chicago, 2012.
Web Analytics Demystified from the stage at ACCELERATE Boston last October. Were you there?
