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Want to Measure Your Social Media Efforts like a real Pro?

During this half-day session, Web Analytics Demystified Senior Partner John Lovett will share his tested secrets for developing a social media measurement program that aligns corporate goals with social analytics measures of success. If your organization is participating in social media today, this is a must-attend workshop for quantifying the success of your social initiatives. All workshop attendees will receive a copy of John’s book Social Media Metrics Secrets.

Key topics will include:

  • Strategic alignment of corporate objectives and social success
  • Social media metrics that matter to your business
  • Recommendations for social media data collection and analysis
  • Business user training on the value of measuring social
  • Developing a scalable social analytics framework

The class schedule for ACCELERATE 2013 has been posted. Email us at accelerate@webanalyticsdemystified.com to sign up for the classes you want and remember, space is limited!

New class added: Advanced Google Analytics!

The team at Web Analytics Demystified is helping some of the best-known companies on the Internet get the most out of Google Analytics and we will be sharing our tips-and-tricks at ACCELERATE 2013. Josh West and Michele Kiss will be leading this half-day class covering:

  • Basic and advanced implementation tips
  • The use of cookies in Google and Universal Analytics
  • Event tracking
  • Debugging and the use of modern debuggers
  • Custom Google Analytics features
  • Google Analytics and Google Tag Manager together
  • and more!

The class schedule for ACCELERATE 2013 has been posted. Email us at accelerate@webanalyticsdemystified.com to sign up for the classes you want and remember, space is limited!

Want to learn Adobe ReportBuilder from a true Excel Guru?

Kevin Willeitner has long been recognized as a Report Builder expert and wrote the Report Builder chapter of Adam Greco’s book The Adobe SiteCatalyst Handbook. This ReportBuilder training will provide attendees an intimate knowledge of ReportBuilder’s functionality as well as the Excel skills needed to take full advantage of Report Builder’s most advanced features.

During this training students will gain a working experience in how to:

  • Fully utilize all of Report Builder’s features
  • Create scalable reports
  • Learn the tips to creating reports more quickly
  • Apply Excel techniques to make more dynamic and impressive dashboards
  • Learn approaches for creating analytics tools (not just reports)
  • Leverage publishing lists for sophisticated report distribution

The class schedule for ACCELERATE 2013 has been posted. Email us at accelerate@webanalyticsdemystified.com to sign up for the classes you want and remember, space is limited!

Would you like to master Adobe Discover?

Kevin Willeitner has worked with Discover for 6 years, acted as the Discover Subject Matter Expert at Adobe, and has presented on Discover at conferences. During this training students will gain hands-on experience with Discover and will learn how your company can super-charge their analysis capabilities beyond SiteCatalyst. This session will give you a practical understanding of how Discover works and you will learn the tricks necessary to get the most out of the tool. 

During this session we will cover the following topics and more:

  • Basic and advanced segmentation scenarios
  • Proficiency with table builder for scalable analysis
  • Advanced segmented metrics
  • Discover-specific reports and metrics
  • Report types and what goes beyond SiteCatalyst
  • Managing analysis assets
  • Comparison methodology
  • Scenario-based exercises

The class schedule for ACCELERATE 2013 has been posted. Email us at accelerate@webanalyticsdemystified.com to sign up for the classes you want and remember, space is limited!

Want Demystified’s best tips for building Analytics Teams?

During this half-day session, Web Analytics Demystified Partner Michele Kiss will share best practices for developing a world-class analytics practice, including recruiting, training and structuring a team, communication and presentation methods and hands-on tips and tricks. If you are challenged with developing, hiring, and managing web analytics teams of any size, this class if for you!

Key topics will include:

  • Team structure and career path for digital analytics teams
  • Optimizing digital analytics recruiting 
  • Strategies for training, up-skilling and analyst development
  • Communication and presentation best practices 
  • Digital analytics in practice: tips and tricks 

The class schedule for ACCELERATE 2013 has been posted. Email us at accelerate@webanalyticsdemystified.com to sign up for the classes you want and remember, space is limited!

Want Demystified’s secrets for Testing and Optimization?

Brian Hawkins will cover the full range of requirements for testing, optimization, and personalization in the Enterprise.  Everything from the basics (implementation), approaches to test design, profiling, segmentation, and targeting will be covered.  Integrations with third party tool sets will also be covered.  

Participants in this course will receive optimization best practices that they can apply to organization no matter what testing platform is being used.  Participants will walk away with a list of action items that will allow them to make a big impact on their optimization efforts.

The class schedule for ACCELERATE 2013 has been posted. Email us at accelerate@webanalyticsdemystified.com to sign up for the classes you want and remember, space is limited!

Want to learn Adobe SiteCatalyst from the man who wrote the book?

Adobe SiteCatalyst, while being an extremely powerful web analytics tool, can be challenging to master. It is not uncommon for organizations using SiteCatalyst to only take advantage of 30%-40% of its functionality. If you would like your organization to get the most out its investment in Adobe SiteCatalyst, this “Top Gun” training class is for you. Unlike other training classes that cover the basics about how to configure Adobe SiteCatalyst, this one-day advanced class digs deeper into features you already know and also covers many features that you may not have used.

Over the past ten years, Adam Greco (“Omni-Man”) has worked on more SiteCatalyst implementations than almost anyone else and helped clients push SiteCatalyst to its limits. In this “Top Gun” class, Mr. Greco will share tips, tricks and real-world examples of how you can apply SiteCatalyst to your organization in new and creative ways. If you are a SiteCatalyst user, you have probably read his blog, but now, for the first time ever, you can learn about SiteCatalyst from the “Omni-Man” himself.

Note: This course is not intended for beginners, but rather for those who feel they have a good grasp on the basics of Adobe SiteCatalyst.

The class schedule for ACCELERATE 2013 has been posted. Email us at accelerate@webanalyticsdemystified.com to sign up for the classes you want and remember, space is limited!

Here’s what past attendees have to say about this workshop:

“Well eMetrics Boston is over and I have to say the best part was the TopGun session by Adam Greco, in a word awesome! It was a fast-paced training session that packed a punch! He presented so much great information that I can actually bring back to the folks in the office and come up with a plan to kick up our implementation a notch or two. Thanks to Adam for the most power packed training I’ve been to in years!”

- Ellen Cadoret, Manager, Web Analytics at Bose Corporation

“I attended Adam Greco’s “Top Gun” SiteCatalyst training and found it to be the best money I’ve ever spent on a training. It is not beginner’s training – it teaches you how to get the most out of your investment in SiteCatalyst by leveraging little-known features, or use features creatively, for the maximum benefit. I plan to send my team, as well as our developers, to this in the future, and would highly recommend it to others.”

- Michele Kiss, Partner at Web Analytics Demystified

“I just attended Adam’s Site Catalyst Top Gun course in Boston. It was excellent, to say the least. I have been using Site Catalyst for almost five years and was amazed how much I learned. He not only teaches you about the hidden functionality within Site Catalyst that so few people know how to tap in to, he also helps broaden the mind of the analyst to utilize the tool in inventive ways. I recommend it to all Site Catalyst users. Adam’s class put me on the inside track and opened up so many new avenues for reporting that I can begin to apply immediately. It is a MUST and I intend to recommend it to all of my colleagues.”

- Ryan Lynch, Web Analytics Manager at LD Products

“I attended Adam’s “Top Gun” SiteCatalyst training and it was absolutely worth my cross-country trip from the San Francisco Bay area. He provided many critical and creative thinking exercises around how to approach business problems with an inquisitive mind and the tools to ask the right questions first, instead of using a reactive approach with the SiteCatalyst tool. I highly recommend this workshop to any level of Analyst and even Web Developers. It will only grow your knowledge of the tool.”

- Stewart Alaniz, Sr. Solutions Consultant at Keystone Solutions

The class schedule for ACCELERATE 2013 has been posted. Email us at accelerate@webanalyticsdemystified.com to sign up for the classes you want and remember, space is limited!

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